Social media management is the process of managing your brand’s online presence on various social media platforms. Some of these platforms are Facebook, Instagram, Twitter, YouTube, etc.
Curating, publishing and analyzing your posts on these platforms is the main component of Social Media management. In addition to these, engaging and interacting with customers or potential clients on social media is also very essential. This encourages customer engagement and builds great customer relationships which lead to increased loyalty and trust with brands.
Social Media might seem like a superficial resource but it has sizeable benefits.
Social media is a great way to reach a greater number of people and create increased brand awareness. It enables you to reach people across the world and at the same time, it gives an option to build more niche audiences for your page.
No matter what your brand’s marketing budget is, social media always proves to be a cost-effective initiative. All the platforms are free to use, post content, build a following, engage with users, and much more. Tradition advertising and marketing can’t match the reach or budget of social media marketing.
Align your marketing initiatives with user behavior. 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about a purchase through social media.
Businesses can build their brand and even generate leads and sales. Almost 45% of B2B marketers have earned a client through Facebook.
An important decision a business has to make at the inception of their social media marketing strategy phase is which platforms to choose. We want to choose the platforms that garner the maximum amount of engagement and which has the highest scope for brand awareness.
Some of the most popular platforms are Facebook, Instagram, LinkedIn, Youtube, Twitter, and Pinterest.