Hyper local marketing is a form of advertising method that targets potential customers existing in an extremely specific, geographically restricted region, typically with the intention of targeting folks conducting “near me” searches on their smart phones.
Hyper local marketing’s primary purpose is to drive pedestrian traffic to physical locations and exploit near-me searches, that have hefty commercial intent.
As we know, many internet users expect their search engines to show local search results and expect the engines to automatically take their location into account.
Even if someone is not searching for a product/service provider near their location, search engines still show relevant and local data to them.
This demand for local search results is on the rise and it’s going to generate greater demand for more specific and localized results. Consumers and search engines alike are in favour of Hyper-local marketing so it’s a great time for your brand to choose and succeed through this marketing method.